By Larry SCHWEIKART Ph.D.,Lynne PIERSON DOTI Ph.D.

ISBN-10: 0814414117

ISBN-13: 9780814414118

ISBN-10: 0814438598

ISBN-13: 9780814438596

Ever because the first colonists landed in “The New World,” american citizens have cast forward of their quest to make strong at the offers of capitalism and independence. This booklet vividly illustrates the heritage of commercial within the usa from the viewpoint of the enterprising women and men who made it occur. Weaving jointly vibrant narrative with financial research, American Entrepreneur recounts interesting successes and screw ups, together with: how Eli Whitney replaced the form of the yankee company landscape...the impression of the Civil struggle at the financial system and the next dominance of Andrew Carnegie and J. P. Morgan...the upward thrust of the shopper market led by means of Asa Candler, W. ok. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett’s, Michael Milken’s, or even Martha Stewart’s adventure within the “New economic climate” of the Nineties and into at the present time. it truly is an experience to begin a company, and the best danger takers in that experience are marketers. this can be the epic tale of America’s marketers and the financial system they created.

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American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States by Larry SCHWEIKART Ph.D.,Lynne PIERSON DOTI Ph.D.


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