By Mike HOEFFLINGER
Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a brand new technique to hook up with friends…and the remainder is historical past. yet for the folk who really molded this nice thought right into a game-changing $300 billion corporation, the event was once way more tumultuous and unsure than we'd expect.
Mike Hoefflinger used to be a kind of fb insiders. As a working laptop or computer engineer grew to become advertising and marketing innovator who labored with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing to be pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age tale of the now venerable immense. jam-packed with insights and anecdotes from crises prevented and demanding situations solved, the booklet tracks the company’s improvement, uncovering classes discovered on its approach to greatness:
- How fb recovered from its “disastrous” IPO
- How the expansion group accomplished the impossible
- Why Facebook’s information Feed advertisements have been the company’s most vital enterprise determination ever
- How Google+ attacked and lost
- Why—and how—Instagram and WhatsApp have been further to the mix
- What the corporate does to win the expertise wars
- What makes Zuckerberg, Sandberg, Cox, and different A-teamers tick
- Which items and technical developments are at the horizon and why
- and masses more
Intimate, fast moving, and deeply informative, Becoming Facebook stocks the genuine tale of ways Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry web page, and Jeff Bezos—as fb grows up, overcomes setbacks, and works to attach the world.
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Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World by Mike HOEFFLINGER
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