By Marion Weiler

ISBN-10: 3638653137

ISBN-13: 9783638653138

BMW, which stands for ‘Bayerische Motoren Werke’, is an enormous ecu producer of luxurious vehicles. The headquarters of this multinational company (BMW team) is in Munich, Germany. the corporate has outfitted titanic model fairness through the years during the non-stop branding efforts for prime quality products.

BMW is a producer of luxurious autos. the luxurious automobile classification contains either conventional and practical luxurious vehicles. U.S. brands like Cadillac usually produce conventional luxurious autos. those brands concentrate on consumers that are looking to take pleasure in a delicate, cozy and front room sort visual appeal. sensible luxurious autos are represented basically through eu brands akin to BMW and concentrate on buyers drawn to a motor vehicle that gives extra functionality and magnificence then a standard luxurious motor vehicle. BMW specializes in offering functionality through pinpoint steerage and precision suspension procedure that ‘put the motive force involved together with his atmosphere’ and ‘inform the motive force of the speedy environment’.

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BMW Brand Audit by Marion Weiler

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