By Rahel Anne Bailie,Noz Urbina

ISBN-10: 1937434168

ISBN-13: 9781937434168

If you have been requested to get investment for a content material approach initiative and want to construct a compelling company case, if you have been approached by way of your employees to enforce a content material technique and wish to understand the company advantages, or if you have been requested to sponsor a content material approach undertaking and do not recognize what one is, this booklet is for you. Rahel Anne Bailie and Noz Urbina come from noticeably varied backgrounds, yet they percentage a deep knowing of ways to assist your company construct a content material strategy.

Content process: Connecting the dots among company, model, and benefits is the 1st content material process ebook that makes a speciality of venture managers, division heads, and different determination makers who want to know approximately content material procedure. It presents functional recommendation on how you can promote, create, enforce, and continue a content material method, together with case reviews that express either winning and never such a success efforts.

Inside the Book

  • Introduction to content material Strategy
  • Why content material method and Why Now
  • The price and ROI of Content
  • Content lower than the Hood
  • Developing a content material Strategy
  • Glossary, Bibliography, and Index

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