By Craig Carroll

ISBN-10: 0415871522

ISBN-13: 9780415871525

ISBN-10: 0415871530

ISBN-13: 9780415871532

This quantity examines agenda-setting conception because it applies to the scoop media’s effect on company popularity. It provides interdisciplinary, overseas, and empirical investigations studying the connection among company popularity and the scoop media in the course of the global. supplying assurance of extra than twenty-five international locations, members write approximately their neighborhood media and company groups, representing built, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current basic and secondary study on quite a few geo-political concerns, the character of the inside track media, the perform of public kinfolk, and the function of public kin enterprises in all the quite a few nations.


Each bankruptcy is established to think about to 3 hypotheses within the state lower than dialogue, together with:




  • the impression of media visibility on organizational prominence, top-of-mind know-how and brand-name recognition



  • the effect of media favorability at the public’s organizational photos of those firms



  • how media insurance of particular public concerns and information issues pertains to the institutions humans type of particular organizations.


Contributors contextualize their findings in gentle of the geopolitical surroundings in their domestic nations, the character in their media platforms, and the connection among company and the scoop media inside of their nations’ borders.


Incorporating scholarship from a vast diversity of disciplines, together with advertisements, strategic administration, company, political verbal exchange, and sociology, this quantity has a lot to supply students and scholars analyzing enterprise and the scoop media.

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Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series) by Craig Carroll


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