By Stephen Wendel

ISBN-10: 1449367623

ISBN-13: 9781449367626

A new wave of goods helps humans swap their habit and day-by-day exercises, no matter if it’s exercise extra (Jawbone Up), taking keep watch over in their funds (HelloWallet), or organizing their e-mail (Mailbox). This functional consultant exhibits you the way to layout most of these items for clients looking to take motion and accomplish particular goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step by step in the course of the strategy of utilising behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mix of lean and agile improvement equipment, you’ll research an easy iterative technique for settling on objective clients and behaviors, development the product, and gauging its effectiveness. realize tips on how to create easy-to-use items to assist humans make optimistic changes.

  • Learn the 3 major innovations to assist humans swap behavior
  • Identify your target market and the behaviors they search to change
  • Extract consumer tales and determine hindrances to behaviour change
  • Develop powerful interface designs which are relaxing to use
  • Measure your product’s influence and examine how you can enhance it
  • Use sensible examples from items like Nest, Fitbit, and Opower

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Designing for Behavior Change: Applying Psychology and Behavioral Economics by Stephen Wendel


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