By Douglas Farrago

ISBN-10: 0692854207

ISBN-13: 9780692854204

via the yr 2000, pharmaceutical businesses have been spending greater than $15 billion funds a yr on selling prescribed drugs within the usa. It used to be no longer unusual to determine medical professionals going to extravagant dinners, enjoyment parks and golf occasions, all subsidized by means of those businesses and all orchestrated through what are referred to as drug reps.

In 2002, Douglas Farrago first pieced jointly a fictionalized, diary-like model of this story, which unfold virally on the net and have become an speedy hit, in particular with drug reps. at the beginning known as Diary of a Pharmaceutical consultant (Drug Rep), it was once reproduced first in Dr. Farrago’s funny clinical journal known as the Placebo magazine after which in his e-book The Placebo Chronicles. It even encouraged a 2005 manhattan occasions article referred to as “Gimme an Rx! Cheerleaders Pep Up Drug Sales”. In Diary of a Drug Rep, Dr. Farrago has increased this preliminary vignette, giving the reader a distinct check out how drug reps lived, labored and “sold” their items of their heyday. The rationale of this publication isn't to belittle this career, yet really to appreciate it and, okay sure, chortle at it a bit. Diary of a Drug Rep will provide readers perception right into a very ordinary occupation that has effects on us all greater than we even know.

“I enjoyed this e-book. the right way to technique a few of the loopy issues that occurred, and proceed to ensue, in healthcare is to giggle — another way we simply may need to cry. Diary of a Drug Rep had me howling every now and then and considering “that’s humorous cuz it’s true,” and also you simply may well research a few truths approximately existence and enterprise too.”

ZDoggMD (Zubin Damania MD), general practitioner, net sensation, author, clinical parody singer

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