By Aditi Ramdorai,Cornelius Herstatt

ISBN-10: 3319163353

ISBN-13: 9783319163352

This booklet makes a speciality of how businesses are innovating in regards to the Bottom-of-the-Pyramid (BOP) − the bottom socio-economic phase, and the organizational stipulations they should succeed. The authors use numerous examples of disruptive options for this industry, fairly within the Indian healthcare quarter. reasonably cheap, strong point medical institution chains like Aravind Eye Care and Narayana Hrudayalaya have introduced down the price of sure clinical techniques considerably. The Indian conglomerate Tata staff and the yankee healthcare gigantic GE Healthcare have additionally constructed reasonable items distinctive on the lowest-income segments in India. The authors current an in-depth research of those businesses and current their insightful effects on disruptive innovation and the ever-challenging BOP market.

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Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Business and Economics) by Aditi Ramdorai,Cornelius Herstatt


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