By Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson

ISBN-10: 113895716X

ISBN-13: 9781138957169

ISBN-10: 1138957178

ISBN-13: 9781138957176

Golf is enormous company world wide. With excessive profile sequence resembling the PGA, LPGA and eu excursions to the re-introduction of golfing to the Olympics at Rio 2016, golfing occupies a favorite position within the international game neighborhood. this can be the 1st ebook to introduce the basics of golfing enterprise and administration from a very foreign point of view, masking key issues similar to media, membership administration, sponsorship and retail, at elite and non-elite degrees.


With sections exploring the improvement of golfing on each continent, together with North the United States, South the USA, Europe, the center East, Africa and Asia, this ebook offers the newest pondering on present matters in golfing, starting from sustainability and innovation to worldwide governance. every one bankruptcy comprises important positive aspects for college students together with studying goals, dialogue questions, courses to extra studying, instructed web pages and insights from voices.


This e-book is key studying for college kids of any golf-related measure path or expert accreditation programme, and also will be of curiosity to these learning or operating in game company, recreation administration and recreation tourism. Underpinned by way of up to date literature, golfing researchers also will locate the e-book an invaluable beginning point.

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