By John Allen Hendricks,Bruce Mims

ISBN-10: 0240821165

ISBN-13: 9780240821160

ISBN-10: 1138127663

ISBN-13: 9781138127661

Keith's Radio Station deals a concise and insightful advisor to all facets of radio operations, explaining the capabilities played inside each professionally controlled station. Now in its 9th variation, this ebook keeps its lengthy culture of guiding readers to an effective realizing of who does what, whilst, and why.

This re-creation explains what "radio" in the United States has been, the place it's this present day, and the place it truly is going. masking the fundamentals of the way programming is produced, financed and introduced throughout a spectrum of applied sciences, together with the latest technological traits reminiscent of streaming and podcasting, satellite tv for pc, and HD Radio, John Allen Hendricks and Bruce Mims argue that the way forward for radio continues to be shiny and robust because it keeps to conform with rising technologies.

New to this edition:

  • New and up-to-date essays from leaders discussing how radio is evolving in an period of speedily altering technology

  • A thorough exam of net radio, on-line track companies, and cellular listening devices

  • An research of ways new applied sciences have fragmented the advertisements dollar

  • A dialogue of station web site content material and promotional utilization of social media

  • A revised exam of technologically complicated options utilized in site visitors and billing departments

  • Updated, full-color pictures and illustrations.

The new spouse web site good points content material for either scholars and teachers, together with an teachers’ handbook, lecture slides, attempt questions, audio examples of key techniques, quizzes for college students, and hyperlinks to additional resources.

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Keith's Radio Station: Broadcast, Satellite, and Internet by John Allen Hendricks,Bruce Mims

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