By Julian Birkinshaw,Ken Mark

ISBN-10: 129201685X

ISBN-13: 9781292016856

Key MBA Models is a one-stop-shop for all enterprise direction scholars and training managers. It comprises the middle administration types from each one company self-discipline – from technique and Finance to advertising and marketing and Accounting – and distils them into concise summaries of what they're and the way to use them.


Written through London enterprise college Professor Julian Birkinshaw, it covers the basic versions that each one enterprise scholars and executives want to know. Themed round the direction modules on an MBA, the 60+ versions fall into the subsequent categories:

  • Strategy
  • Business Economics
  • Finance
  • Decision technological know-how
  • Accounting
  • Operations
  • Marketing
  • Organisational Behaviour

The time period ‘model’ is used loosely – in certain cases it'd be a framework (The four playstation of selling, Porter’s 5 Forces), from time to time it'd be an enormous idea (open innovation or patron orientation), and occasionally it'd be a technical version (the Capital Asset Pricing Model).



Built on learn with lecturers from the head foreign company faculties, this booklet is an important reference advisor for each supervisor and MBA.

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