By Martha Joynt Kumar

ISBN-10: 080188652X

ISBN-13: 9780801886522

ISBN-10: 0801895596

ISBN-13: 9780801895593

Political scientists are infrequently in a position to learn presidents from contained in the White condo whereas presidents are governing, campaigning, and providing hundreds of thousands of speeches. it is even rarer to discover one that manages to get officers comparable to political adviser Karl Rove or presidential counselor Dan Bartlett to debate their recommendations whereas these options are less than building. yet that's precisely what Martha Joynt Kumar pulls off in her interesting new e-book, which pulls on her first-hand reporting, interviewing, and unique scholarship to provide analyses of the media and communications operations of the previous 4 administrations, together with chapters on George W. Bush and invoice Clinton.

Kumar describes how modern day White condo communications and media operations should be right now in flux and remarkably solid over the years. She describes how the presidential Press workplace that was manned via a unmarried presidential consultant advanced right into a multilayered communications computing device that employs 1000s of individuals, what smooth presidents search to complete via their operations, and the way presidents degree what they get for his or her enormous efforts.

Laced all through with in-depth statistics, old insights, and you-are-there interviews with key White condominium staffers and reporters, this crucial and accomplished dissection of presidential communications operations might be key interpreting for students of the White condo learning the presidency, political communications, journalism, and the other self-discipline the place how and while one speaks is at the least as vital as what one says.

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