By Ruby Roy Anwar, Syed Ferhat Hasan, Khalid Dholakia

ISBN-10: 8120337824

ISBN-13: 9788120337824

improvement is the most important to maintain and prosper in an ever-changing advertising atmosphere, this present day. This booklet of circumstances throws gentle at the difficulties confronted and practices followed via the private and non-private businesses’ in a resource-challenged setting of South Asia. Divided into seven sections, the casebook exemplifies 31 real-life circumstances from a number of international locations like India, Sri Lanka, Pakistan, Bangladesh and Nepal.
The e-book is essentially meant for the undergraduate and postgraduate scholars of administration. it really is both necessary for the working towards managers and advertising and marketing pros.

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Marketing Practices in Developing Economy: Cases from South Asia by Ruby Roy Anwar, Syed Ferhat Hasan, Khalid Dholakia


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