By Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein

ISBN-10: 0240807626

ISBN-13: 9780240807621

ISBN-10: 113816867X

ISBN-13: 9781138168671

This 5th version of the winning advertising and advertising and marketing for Broadcasting, Cable, and the internet, 4ed takes a major, well timed examine the most recent media venue, the web. below its new identify, Media merchandising and advertising for Broadcast, Cable and the net, 5ed it takes a clean examine the and the most recent suggestions for media advertising and marketing.

The ebook explores the scope and objectives of media creation from the views of community and native tv, cable, net and radio, together with public broadcasting. issues contain: pursuits of advertising; examine in advertising; on-air, print, and net message layout; radio promoting; tv community and station advertising and new campaigns; non-commercial radio and tv advertising; cable advertising and merchandising; study and budgeting for promoting; syndicated software advertising and marketing; worldwide and overseas merchandising and advertising; and affiliate marketing online and promotion.

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Media Promotion & Marketing for Broadcasting, Cable & the Internet by Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein


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