By Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
The ebook explores the scope and objectives of media creation from the views of community and native tv, cable, net and radio, together with public broadcasting. issues contain: pursuits of advertising; examine in advertising; on-air, print, and net message layout; radio promoting; tv community and station advertising and new campaigns; non-commercial radio and tv advertising; cable advertising and merchandising; study and budgeting for promoting; syndicated software advertising and marketing; worldwide and overseas merchandising and advertising; and affiliate marketing online and promotion.
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Media Promotion & Marketing for Broadcasting, Cable & the Internet by Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
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