By Dan S. Kennedy,Jason Marrs

ISBN-10: 1599184001

ISBN-13: 9781599184005

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small enterprise proprietors to take keep an eye on in their gains via taking cost of the resource: their expense. marketers are dared to think again their each trust approximately pricing and take a extra inventive, daring method, utilizing rate to their severe virtue and letting them be as ecocnomic as attainable. releasing small company vendors from all worry and timidity towards pricing, Kennedy and Marrs educate small enterprise vendors discover easy methods to stay away from the nine final cost and rate mess ups together with extra hindrance approximately rivals’ decrease costs, attracting clients who purchase through cost, and never providing top class pricing innovations. additionally they show find out how to with no harm, the key to cost elasticity, find out how to become independent from from the price-product hyperlink, and, most significantly, find out how to set costs for the best gains. • Kennedy and Marrs reveal little-known revelations in regards to the strength of pricing together with: • the nine final rate and price mess ups • the trick at the back of discounting with out devaluing • the five price-related propositions to be troubled with • the million-dollar mystery at the back of “FREE” • find out how to win fee wars with opponents • • Covers pricing thoughts particular to recessions

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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity by Dan S. Kennedy,Jason Marrs


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